Park District Managers: You’re here for a great reason.
Your district’s brand has been in place for years. Residents are happy. Things are good, but you want them to be great. So, what’s next for your park district? How do you prepare for the next stage of enhancement? Wondering how to get there efficiently and intelligently?
It’s time to give your brand some much needed attention.
“We started with so much momentum, but lately…”
Things feel different now, right? We know. Initially there was all kinds of vision, expansion, updating and excitement, then things got busy, the parks needed maintenance and things settled into routine. Yep, success set in. Of course, we mean that sarcastically, but there is a nugget of truth to how the excitement of a new vision, a new perspective or a new budget eventually plateaus, and with it, the energy you put behind your brand.
We get it.
Running and maintaining a municipal park system means you have a hundred other things that need 100% of your attention, each requiring a steady stream of cash. Whether it’s intended or not, your district’s brand starts to take a backseat — a totally natural progression that we see all the time. However, with success should come reinvestment in your park district’s branding. By evaluating its strengths and opportunities, we can position your park district in a way that will elevate the park experience, while increasing attendance and program participation from more families, while making taxpayers and residents proud of what their city offers.
Wondering what’s next?
Well first, let’s figure out what’s getting in the way of modernizing the district’s brand. Do any of these sound familiar?
Situation 1
You and your leadership team are having difficulty making decisions on next steps to enhance offerings.
Situation 3
You’re finding it harder to recruit and retain high-quality and engaged employees.
Situation 2
You’re struggling to get multiple departments to see the big picture and build consistency and sophistication.
Situation 4
You’re not quite as inspired with the district as when you started.
Pedal. Metal.
The strategies and messaging that got you off the starting blocks may have been good enough a few years ago, but your market and competitors evolve. To keep up, don’t let off the gas. Brand development is an investment that adds up over the course of years. Our skill set is geared to help re-energize your brand and get you excited to share your district’s new perspective and create long-term value for the community.
“I’m interested but this seems daunting as hell.”
It is. But working collaboratively, both our teams will have fun getting through all the work. More than that, it’s exciting. By revisiting your assumptions, sharpening communications and updating the entire brand toolkit, you’re equipped to build cohesive meaning to all your district constituents, year after year.
“So, what are the next steps if I were to jump into this with you?”
A simple chat, really. We have a ton of questions for you, but let’s start with a quick synopsis of where things are at with your parks and the organization at large.
From there, we’ll follow up with a call to get to know you, and for you to get to know us better. With a better understanding of your community and your goals, we can work to give you a project scope and estimated cost to begin. Then a few months later it’s all high-fives and champagne corks popping when we look back at how much we’ve accomplished!
“Ok, this is going to be great!”
