Health Club Managers: You’re here for a great reason.
Your health club’s brand has been established. Business is businessing. Things are good, but you want them to be great. So, what’s next for your club? How do you prepare for your next stage of growth? Wondering how to get there all at once?
It’s time to give your club’s brand some much needed attention.
“We started with so much momentum, but lately…”
Things feel different now, right? We know. You got yourself off the ground with all kinds of vision, gain and excitement then things got busy, members needed attention and business started to become stagnant. Yep, success set in. Of course, we mean that sarcastically, but there is a nugget of truth to how the excitement of initial success eventually plateaus, and with it, the energy you put behind your brand.
We get it.
Running and maintaining a fitness club means you have a hundred other things that need 100% of your attention, each requiring a steady stream of cash. Whether it’s intended or not, your club’s brand starts to take a backseat — a totally natural progression that we see all the time. However, with success should come reinvestment in your health club’s branding. By evaluating its strength and culture, we can position your gym in a way that will elevate the experience of current members, while attracting new ones.
Wondering what’s next?
Well first, let’s figure out what’s getting in the way of growing the club’s brand. Do any of these sound familiar?
Situation 1
You and your leadership team are having difficulty making decisions on next steps to grow the business
Situation 3
You’re finding it harder to recruit and retain high-quality and engaged employees.
Situation 2
You’re struggling to get multiple departments to see the big picture and implement change to keep up with competitors.
Situation 4
You’re not quite as inspired with your business as when you started.
Pedal. Metal.
The strategies and messaging that got you off the starting blocks may have been good enough a few years ago, but your market and competitors evolve. To keep up, don’t let off the gas. Brand development is an investment that adds up over the course of years. Our skill set is geared to help re-energize your brand and get you excited to share your fitness club’s new perspective designed to create long-term value.
“I’m interested but this seems daunting as hell.”
It is. But working collaboratively, both our teams will have fun getting through all the work. More than that, it’s exciting. By revisiting your assumptions, sharpening communications and updating the entire brand toolkit, you’ll be equipped to build cohesive meaning to your current members and new audiences, year after year.
“So, what are the next steps if I were to jump into this with you?”
A simple chat, really. We have a ton of questions for you, but let’s start with a quick synopsis of where things are at with your club.
From there, we’ll follow up with a call to get to know you, and for you to get to know us better. With a better understanding of your business and your goals, we can work to give you a project scope and estimated cost to begin. Then a few months later it’s all high-fives and champagne corks popping when we look back at how much we’ve accomplished!
“Ok, this is going to be great!”
