Franchise Development Advisors: You’re here for a great reason.
Your client’s brand has been established. Business is businessing. Things are good, but you want them to be great before you start selling franchises. So, what’s next? How do you prepare for their next stage of growth? Wanting to boost value before you start selling?
It’s time to give that brand some much needed attention.
“They have so much momentum, but maybe…”
There’s more to be had, right? We know. They got themselves off the ground with all kinds of vision, gain and excitement, then things got busy, and growing the business started to become the entire focus. Yep, success set in. Of course, we mean that sarcastically, but there is a nugget of truth to how the excitement of initial success eventually plateaus, and the energy put behind the brand sinks.
We get it.
Operating a franchise consultancy means you have a hundred other things that need 100% of your attention, each requiring a steady stream of cash before you recoup costs. Whether it’s intended or not, you’re a little less critical of the client brand – a totally natural progression that we see with other clients all the time. However, with success should come reinvestment in the franchise consultancy’s branding, and you can only make a first impression once. By evaluating its strengths and opportunities, we can help refine your client position in a way that further sets it apart from competitors, while adding a level of sophistication needed to attract franchisees at a premium price.
Wondering what’s next?
Well first, let’s figure out what could be improved. Do any of these sound familiar?
Situation 1
Your client leadership team is having difficulty making decisions on next steps to grow the business.
Situation 3
You’re finding that the client is having a harder time recruiting and retaining high-quality and engaged employees.
Situation 2
You’re struggling to present the big picture and get investors to believe in the long-term value of the brand.
Situation 4
You’re detecting that the client is not quite as inspired with the business as when you started working with them.
Pedal. Metal.
The strategies and messaging that got franchises off the starting blocks and up to this point may have been good enough, but their market and competitors evolve. To keep up, don’t let off the gas. While brand development is an investment that adds up over the course of years, brand enhancement can happen immediately. Our skill set is geared to help re-energize your client’s brand and get everyone excited to build long-term value.
“I’m interested but this seems daunting as hell.”
It is. But working collaboratively, both our teams will have fun getting through all the work. More than that, it’s exciting. By revisiting assumptions, sharpening communications and updating the entire brand toolkit, you’ll be equipped to support brand growth and franchisee satisfaction, year after year.
“So, what are the next steps if I were to jump into this with you?”
A simple chat, really. We have a ton of questions for you, but let’s start with a quick synopsis of where things are at with your client businesses.
From there, we’ll follow up with a call to get to know you, and for you to get to know us better. With a better understanding of your business and your client’s goals, we can work to give you a project scope and estimated cost to begin. Then a few months later it’s all high-fives and champagne corks popping when we look back at how much we’ve accomplished!
“Ok, this is going to be great!”
