Country Club Managers: You’re here for a great reason.
Your club’s brand has been established. Members seem to be happy. Things are good, but you want them to be great. So, what’s next for your club? How do you prepare for your next stage of growth? Wondering how to get there all at once?
It’s time to give your brand some much needed attention.
“We seemed to have so much momentum, but lately…”
Things feel different now, right? We know. You got into your position with all kinds of vision, and excitement, then things got busy, members needed attention and things started to become stagnant. Yep, success set in. Of course, we mean that sarcastically, but there is a nugget of truth to how the excitement of initial success eventually plateaus, and with it, the energy you put behind building your brand.
We get it.
Running and maintaining a country club and golf course means you have a hundred other things that need 100% of your attention, each requiring a steady stream of cash. Whether it’s intended or not, your brand starts to take a backseat — a totally natural progression that we see all the time. However, with success should come reinvestment in your country club’s branding. By evaluating its strength and culture, we can position the club in a way that will elevate the experience of current members, while attracting new ones.
Wondering what’s next?
Well first, let’s figure out what’s getting in the way of growing the club’s brand. Do any of these sound familiar?
Situation 1
You and your leadership team are having difficulty making decisions on next steps to grow membership and keep current members engaged, often wondering what “success” looks like.
Situation 3
You’re finding it harder to recruit and retain high-quality and engaged employees.
Situation 2
You’re struggling to get multiple departments to see the big picture and all pull in a similar direction.
Situation 4
You’re not quite as inspired by the potential of the club as when you started.
Pedal. Metal.
The strategies and messaging that kept you going 5 years ago may have been good enough, but your market and competitors evolve. To keep up, don’t let off the gas. Brand development is an investment that adds up over the course of years. Our skill set is geared to help re-energize your brand and get you excited to share your club’s new perspective, differentiate you and designed to create long-term value.
“I’m interested but this seems daunting as hell.”
It is. But working collaboratively, both our teams will have fun getting through all the work. More than that, it’s exciting. By revisiting your assumptions, sharpening your perspective and updating the entire brand toolkit, you’ll be equipped to build valuable meaning to all your members, and attract new members year after year.
“So, what are the next steps if I were to jump into this with you?”
A simple chat, really. We have a ton of questions for you, but let’s start with a quick synopsis of where things are at with your club.
From there, we’ll follow up with a call to get to know you, and for you to get to know us better. With a better understanding of your amenities, appeal and your goals, we can work to give you a project scope and estimated cost to begin. Then a few months later it’s all high-fives and champagne corks popping when we look back at how much we’ve accomplished!
“Ok, this is going to be great!”
