MOTIVATION

We’re here to help small and mid-sized companies develop cohesive brands in order to compete with larger national brands.

We believe an effective brand is not just a great logo. An effective brand makes use of all visual elements and creates experiences to build a cohesive meaning beyond the symbolic logo. Thoughtfully put into action, your brand becomes a powerful tool that builds success and value.

Just like you, we wonder a lot. These are questions we frequently ask. Our outsider perspective and curiosity can be of great value to your business.

 

What are you leading customers to?

A great experience? A greater level of service? An entirely unique set of insights? Better, faster, cheaper? More thoughtful? More value created? Insane profits? Health? Wellness? A tech revolution? Is your brand leading the way?

 

What makes you unique?

A patented product? Harder working people? Friendlier people? An incredible founding story? More for your money? Better locations? No locations? How does your brand lead and enhance this message?

 

Why do your employees stick around?

Higher pay? Better equipment? Belief in solving customer needs? A friendly work environment? Contributing to innovation and growth? Challenges? Being heard? Can your brand lead your culture to supercharged performance?

 

What’s next on your horizon?

More employees? Better margins? New products? A more ruthless sales team? Defending your IP? Acquiring a competitor? Storming a new market? Does your brand have the flexibility to lead this change?

 

Can we get involved and help?

New company name? Brand hierarchy exploration? Evolved visual identity? Full rebrand? Event theme? Website? A new tagline? An honest conversation about the state of your brand? Yes.