You’re stuck.
Or you think you are.
You’re tackling the biggest marketing issues your company has, you’re managing a team, technology, trends and hitting goals. The complicating factor on the horizon is whether you’re better off building a support team of designers, writers, developers or researchers in-house, or if you should engage additional agencies with various skills for particular projects. The former means a big uptick in overhead, while the latter option means more meetings, more to manage and, frankly, less consistency in how your product or service shows up in market.
We embed ourselves deep enough in your organization, with ties to top-management and consistent in-person meetings, to build rapport and understand the ins and outs of the organization. This means projects move fluidly, expectations are aligned, and we (along with our team) have a deeper understanding of what makes the business—and brand—tick.
Starting from a brand perspective and applying deep marketing experience we can function as a fractional in-house agency to offer the breadth of necessary skills, and take on the people and project management tasks to get it all done.
As branding firm, we’re ideally positioned for year-to-year engagements of this type, specifically because of the long-term nature of brand development, and the need for marketing to drive reinforcement of what makes the brand unique, beyond quarterly or seasonal sales goals.
No more spinning wheels.
Have an idea for a campaign? We’re there to discuss. Want to explore language to better portray your product or service in a sales deck? We can wireframe language and give you options that address differing needs. Adding a product or service? We’ll address how this may impact the naming hierarchy and core messaging of your current products or services.
From sales, to operations to HR, to whatever… research, language, structured thinking and ideation and execution enhance the performance of all departments.
Less friction, more time.
Financially speaking—which is important—we reduce friction through a monthly retainer agreement that makes us available as you need, when you need. No back and forth on scoping, estimates and contracts that put us in opposition to each other. In this arrangement, we’re part of the team, aligned with the goals and always driving long-term success.
Each engagement is set up for particular needs, and work loads, so the best next step is to set up a call to hear what your pain points are, and see if we’re a fit to pitch in and help you manage them.
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Start ups and young businesses building their marketing function
Established marketing teams with too much to do
Companies weighing whether to build an in-house team
Marketing Directors who can’t find the right agency fit to support their vision
Businesses expanding to compete on a national scale
Companies looking to build their brand presence
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Companies that already have one or two agency relationships
Companies with a seasonal product or service
Start ups still perfecting their product or service
Small businesses without a dedicated director of marketing
Your Team: In-House Fractional Studio
Creative Director
As dedicated to your business’s brand and marketing materials as you are. Your team’s creative director would join on all essential marketing, status, discovery calls needed. The CD can act as the eyes and ears of the brand, directing design and copy while keeping the marketing team’s goals in mind. The CD is your direct point of contact in addition to the PM who will ensure projects stay on schedule and on goal.
Designer(s)
The CD will decide which designer and how many designers may be needed on each project — over time the brand and cadence of projects become second nature not only to the CD but the designers as well. Our designers all have various levers of expertise we can pull from including: UX/UI, illustration, typography, web design, brand systems, etc…
Copywriter
Having a copywriter on the team is invaluable. Understanding your brand voice and weaving it through all your customer touchpoints (from website, to socials to campaigns) ensures that what you say and how you say it remains consistent, clear and on point.
Project Manager
Our project managers can be as embedded in your project management software and meetings as needed and / or requested. We find that when PMs meet with your touchpoint teammates at least a couple of times a week, the flow of work and the working relationships become very fluid.
Additional Teammates
Each clients needs vary greatly, so we have teams that expand and contract as needed. These additional teammates can include: researchers, animators, web developers, videographers and photographers.
FREQUENTLY ASKED QUESTIONS
Still have questions? Take a look at the FAQ or reach out anytime. If you’re feeling ready, go ahead and apply.
Ready for some consolidated, consistent creative teammates?
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Creative direction, design, copywriting, project management and a host of other skills and roles that support whatever a project needs. This could be research, photography, web development.
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There isn’t a set size, however, as this arrangement best supports a marketing manager that is overwhelmed it could be assumed that the company has at least 15 employees, up to 100 employees. It just depends on the company needs, goals and internal management structure.
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Again, it’s flexible, but a good baseline is $12,000 per month.
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We can work with an annual budget and a corresponding contract. Typically, this type of relationship spans many years, so the “duration” is really more determined by the year-to-year needs of the client organization. This can be driven by revenue growth, product expansion or marketing strategy—ultimately, the team can flex as needed, but if things are going right our involvement grows right along side you.
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The one role we don’t include is a traditional Account Executive. The goal of this arrangement is less friction and efficiency in communication. With that in mind, your contact will be the Creative Director, or the Project Manager, depending on work flow and project situation.
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That’s is exactly the point. Rather than scoping known projects, with pre-determined goals, channels and timelines. We can start from the ground up, reviewing the brand needs, then help determine what needs to be done culturally, in operations, advertising, sales and more.
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We can adjust and grow our team as needed.