Assembling a client team for a rebrand.

Some may see this as a blog, while others consider it a newsletter. We call it an article. Same thing, right? Sure. Maybe, sorta, not exactly if you know what we mean. One person’s definition or understanding of something can differ wildly from someone else’s. And when it comes to referring to your branding elements, the same is also true. Without an agreed upon structure put in practice, obscure naming conventions and personal interpretations can easily create confusion internally.