You’ve built yourself a nice, shiny brand. Now it’s time to take all the components that you created to define it, you know – the look and feel, tone of voice, logo and fonts – and get people to store it all in their brains so your brand is the first thing that comes to mind when they need your service or product. How? By putting a spotlight on your brand in the form of a campaign. AKA, advertising.

You’re growing! That’s great, but that probably means as your team has changed over the years, your brand has, as well. This is also great. But what about your brand guide? Is it just a remnant of your evolved brand or has it updated to inform how it should exist out in the world now? And more importantly, who’s keeping track of it all?